What Every Search Engine Optimization Company Should Know about Keyphrase Choice
December 20, 2007 – 11:35 pmBy Scott Buresh for ITtoolbox Research
Scott Buresh is the CEO of Medium Blue. His articles have appeared in numerous publications, including MarketingProfs, ZDNet, SiteProNews, WebProNews, DarwinMag, ISEDB.com, and Search Engine Guide.
Summary:
A good search engine optimization company will recognize that keyphrase choice is critical for successful marketing on the Internet. While many believe that selecting phrases based purely on popularity is the right approach, it is in fact more important to base the selection on a business’s prospects and goals - even if the phrases are less popular overall. Learn more about how to pick keyphrases that will bring targeted traffic to a website.
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